Betsafe teams up with incentive games to offer FTP to Kenyans

Betsafe Kenya live from December

Betsafe officially launched in Kenya in December 2020, determined to strengthen its presence among local sports fans following sponsorship deals the brand signed with two of the country's most popular football teams.

In June, Betsafe came to the rescue of financially struggling Gor Mahia FC and AFC Leopards SC by signing three-year sponsorship deals with two Kenya Premier League (KPL) rivals who were in dire financial straits after losing out. Main sponsor SportPesa has terminated sponsorship agreements and left the country.

"Africa is a new region for Betsson and we see potential in it as one of the fastest growing regions in the world for online sports betting. As with other regions, we are taking a localised approach to the Kenyan market." - Ciara Nick Liam, Product Director, Betsson Group

By the way, Betsson will have to work hard to capture the Kenyan market as Melbet is currently leading there. The operator has entered the market very confidently and is holding leading positions. It should be noted that in the beginning of the expansion to the Kenyan market many users asked the question: is Melbet safe ? Now there isn't such a question, Melbet has gained the trust of the players.

is Melbet safe

FTPs data collection channel

As part of this localised approach, Betsafe believes that offering free games (FTPs) and paid virtual sports games will be a major channel for the operator to attract new customers, continued Ciara Nick Liam, welcoming Incentive's leading role. Games in the area.

"We look forward to launching its games to our players soon." - Ciara Nick Liam, product director, Betsson Group

With a proven track record of developing free-to-play games for markets in Africa and currently serving FTP game sets for BtoBet and BetLion, Incentive Games helps operators by providing them with a cost-effective tool to attract and retain customers while promoting their brands in a safe way.

"We are delighted to have joined the Betsson Group and provide bespoke free and paid games for the Betsafe brand. We do not use the copy and paste method to provide games to customers." - John Gordon, CEO of Incentive Games

That Stockholm Group has chosen to partner with its first bookmaking project in Africa is a recognition of the excellent work Incentive Games has done and its bespoke approach.

"We are proud to bring real value and look forward to helping another gaming brand launch effectively in this region." - John Gordon, CEO of Incentive Games

Entering a market where punters recognise no one but SportPesa, Betsafe is well aware of how high the bar has been raised and that it needs to create an industry-leading sports betting experience from the outset to have the chance to replace a renowned operator in their hearts. local sports fans.

Giving them a bespoke set of games from Incentive Games is definitely a good start.